HORECA supply-chain platform that revolutionizes food distribution

Direttoo is the first digital platform where restaurateurs can quickly buy everything they need and properly analyze their business. Direttoo aims to innovate the value chain of all companies operating in the Food & Beverage sector: mainly restaurateurs, food companies, hoteliers and their suppliers. Therefore, the platform optimizes the ordering process for restaurateurs and the sales process for suppliers, as well as allowing users to collect and analyze data in order to better define marketing strategies. Once connected to the Direttoo platform, restaurant owners can search for new products, enter their own supplier profiles, stay up-to-date on their proposals and offers, easily select products and quantities to order, communicate delivery conditions and register and analyze purchase data. On the other hand, suppliers can manage sales, retain customers and monitor payments and, thanks to the Statistics section, be able to define marketing strategies based on real data for each type of customer.


Date of investment November, 2016

Offices Milan, Italy


Founding team

Diego Pelle
CEO & Co-Founder

Chiara Mastromonaco
COO & Co-Founder