January 30, 2023

Wora closes €600,000 seed round

Wora, a Milan-based startup offering same-day delivery services by appointment, dedicated to e-commerce and retailers, has closed a €600,000 seed round that will enable it to continue the development of its proprietary technology and extend the service to new Italian cities and major European capitals. Lead investor the members of Italian Angels for Growth, along with Club degli Investitori and some business angels.

With this investment, the startup revolutionizing the same-day delivery experience is aiming for team growth and market expansion in Italy and France.

The mission of the startup, founded by Gaetano Sanfilippo and Jacopo Mazzola, is to revolutionize the delivery experience by focusing on consumer needs and environmental sustainability.

Wora has developed a dynamic route optimization algorithm and an omnichannel logistics model. The startup's innovative platform is integrated with leading e-commerce sites to enable end customers to personalize the shopping experience through a delivery appointment, WhatsApp notifications, tracking, and real-time support. For in-store purchases or via Instagram and WhatsApp, Wora provides retailers with its App, which allows them to send delivery requests with ease.

The startup is active in 7 Italian cities and has handled more than 50,000 deliveries with an average rating of 4.9/5.0. In a rapidly expanding market, customers who have already chosen Wora include Zara, Nespresso, Foot Locker, Rinascente, and Victoria's Secret.

The rising level of consumer expectations has led to an increase in demand for premium same-day delivery services by appointment. However, in Italy a delivery takes an average of 2.8 days and only 5 percent of consumers experience next-day delivery. The B2C e-commerce market is worth more than 2 billion euros and is growing rapidly, with more than 1.3 million new consumers. By 2025, same-day deliveries will make up ̴25% of B2C deliveries.

Gaetano Sanfilippo, CEO of Wora: "Wora has set itself from day one as a pioneer in the urban logistics sector, aiming to devise and develop advanced delivery services, and in general to contribute to the advancement of technological solutions in logistics. With this first round we are building a very strong team that shares our values, our vision and our ambitious goal of becoming the European market leader in same-day deliveries."

Paolo Marzetti, IAG Champion in this investment: "The Wora team has proven to be highly qualified and ambitious. The founders are experts in urban logistics and omnichannel digital solutions. We are pleased to support their project, which aims to become the largest same-day delivery partner for retailers in Europe, in a large and fast-growing market, with a scalable and asset-light business model."

Davide Di Domenico and Carlos Di Mottola, Champion of the deal for Club degli Investitori, said, "WORA's innovative offering responds to the increasingly relevant demand for same-day delivery with an unparalleled solution that has already found application in numerous sectors. A number of renowned multinationals already use Wora's services in several Italian cities, and the team has the skills and ambition to scale rapidly both in Italy and abroad."