Dscovr helps companies to unlock innovation projects with the power of crowds

Dscovr is a startup born in 2020 with the aim of helping businesses become true insight-driven organizations through a proprietary platform that enables the research, development, and implementation of projects such as the launch of a new product. The platform's undeniable advantage is to go beyond traditional market research methods. Indeed, it is capable of extracting insights that allow companies to have useful data for realistic and detailed consumer profiling.

This goal is achieved through the creation of so-called "crowd" communities, which are nothing but groups of target users who share interests, collect opinions, create discussions, and in this way allow better understanding than any other research method whether the business idea is valid or not.

The platform thus enables obtaining Small Data that answer all the questions companies have about consumers, allowing them to overcome cognitive biases, namely all the prejudices and preconceptions that can affect the product, generated by traditional market research.

https://www.dscovr.io/

Date of investment May, 2023

Offices Milan, Italy