Viceversa, the fintech that introduced revenue-based financing in Italy to support the growth of digital companies, announced the closing of a €10 million Series A financing round.
The deal was led by CDP Venture Capital through the Service Tech segment of the Corporate Partners I fund, whose limited corporate partners include BNL, along with important co-investors such as Azimut Libera Impresa SGR's Azimut Digitech Fund and FNDX as advisors, Kairos Partners (Kairos Ventures ESG One fund), Italian Angels for Growth (IAG), Fabrick and Raffaele Terrone (founder of Scalapay) and Paolo Galvani (founder of Moneyfarm).
This new funding round follows the seed round completed by the startup in late 2021 and led by Fasanara Capital: since the startup's inception, the company's total funding has been 33 million between equity and debt.
Launched in November 2021 by Matteo Masserdotti and Pedro Salvi, Viceversa operates through offices in Milan and Dublin targeting all those companies that run an online business such as marketplaces, B2C and B2B e-commerce or subscription services, with the goal of making their growth sustainable. To do this, Viceversa has introduced revenue-based financing in Italy, a tool for accessing capital that is flexible and fast, characterized by sharing a percentage of the financed company's revenues to repay the amounts received. This is an alternative financial solution that has gained much popularity in recent years and provides businesses with the capital they need and enables them to continue growing sustainably. Viceversa's proposition is completed with an advanced analytics and insights platform that, by connecting the company's sales and marketing channels (Amazon, Meta, Stripe, etc.), allows monitoring of key marketing KPIs, enabling companies to be always in full control of their performance. The last product is an embedded finance solution designed for eCommerce and Marketplace leaders.
Investment selection, as well as insights creation, are completely data-driven and based on proprietary machine learning and artificial intelligence models. In less than a year and a half since its launch, Viceversa has reached a total portfolio value of more than 25 million euros, with clients in 6 different countries (Italy, Germany, Austria, Ireland, Switzerland, and the UK), and an average growth rate recorded by companies using the platform, of 150%. Between the Milan and Dublin offices it has a team of more than 30 people with backgrounds in areas ranging from finance to data science, from software engineering to marketing and risk management.